Nashville startup Zeumo bought by Advisory Board Co.

As published in The Tennessean, July 27, 2015

By Jamie McGee

 

Zeumo, a Nashville health care communications startup, was purchased by The Advisory Board Co., a publicly traded company based in Washington, D.C.

Led by founder Hal Cato, Zeumo allows hospitals to communicate with their physicians through phones and tablets and creates a network for staff collaboration.

Cato, a former Oasis Center CEO, created Zeumo in 2012 as a platform for educators and students. The business model expanded to health care, now its main focus.

The Advisory Board Co., which has a Nashville consulting practice, has ties to several hospitals, and the acquisition allows Zeumo to tap into a large customer base, Cato said. He will become special projects manager for Zeumo, and the company’s seven employees will remain under the new leadership.

“We were at a critical point where it was either time to do another capital round or to partner with an established company that had significant penetration into the health care market,” Cato said. “It was the right decision for the company and for our investors and our employees.”

The terms of the deal were not disclosed.

Zeumo provides a private app for hospital employee groups, allowing them to communicate outside of email. Doctors, for example, could use the app to swap shifts, gather input or send alerts related to their niche.

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Jordan Lipson