As published in BUSINESS WIRE, June 06, 2017
Aegis, a technology enabled services company that develops and implements revenue growth strategies for hospitals, announced today it has merged with Clariture, a data-driven healthcare digital marketing platform. Clariture and Aegis will become the first two business units of a new company, Trilliant Health, that intends to build a portfolio of diverse healthcare technology services united by a single mission: to make hospitals stronger.
Vibrant hospitals are essential to the growth and economic success of communities but are increasingly challenged by the triad of declining reimbursements, growing expenses, and an unpredictable regulatory future. To meet these challenges, and more, hospitals need solutions for profitable revenue growth now more than ever before.
Trilliant Health will focus on assembling a syndicate of best-in-class technology, data, and marketing solutions to deliver market-specific and patient-level intelligence that helps hospitals find, attract, and retain commercially insured patients.
Both Aegis and Clariture have built a strong foundation from which they can grow, providing prescriptions for growth for over 500 hospitals, health systems, and ambulatory surgery centers across the country. Aegis has more than three decades of experience helping hospitals develop meaningful and profitable relationships with physicians and employers, and Clariture’s digital marketing platform reaches consumers at the critical time in which they are searching for care for themselves or a loved one.
“During this time of unprecedented change, hospitals are struggling to find a solution to remain profitable. Trilliant Health serves as a launching pad for a growing portfolio of services to make hospitals stronger so they can continue to fulfill their mission and provide high-quality and compassionate care to the communities they serve,” said Hal Andrews, a former merger and acquisitions attorney turned decade-long healthcare executive. Mr. Andrews will serve as CEO of Aegis and Trilliant Health.
“There are three primary ways a patient selects care for themselves or their family – through an employer-sponsored plan, physician referral, or personal choice using online research. With Aegis’ focus on fostering profitable employer and physician relationships and Clariture’s ability to reach consumers by executing and optimizing service line-based digital marketing campaigns, Trilliant Health is bringing together the perfect portfolio of companies to help healthcare systems grow. Together, these companies position Trilliant Health to address the myriad of challenges hospitals are facing by providing turn-key solutions that add incremental revenue and increase service line market share,” said Devin Carty, a former senior executive with Vanguard Health Systems and Cancer Treatment Centers of America, and co-founder and CEO of Clariture.
As a result of the merger, Martin Ventures, which backed Clariture, is now the largest shareholder of Trilliant Health, and Charlie Martin has joined the Trilliant Health board of directors. Hal Andrews will serve as CEO of Trilliant Health and Aegis, and will continue to serve on the board. Devin Carty will resign as CEO of Clariture to serve as the chairman of the board for Trilliant Health. Jeff Snyder, co-founder of Clariture, will become president of the Clariture business unit under Trilliant Health.
For three decades, Aegis has made hospitals stronger by developing and implementing revenue growth strategies. Aegis provides hospitals a prescription for growth unique to its local market dynamics. Our technology and analytics-driven approach enables hospitals to increase profitable market share by targeting employers with commercially insured employees, creating physician loyalty to increase patient referrals and productivity, and engaging consumers in their health to grow service lines. Aegis believes that strong hospitals are the lifeblood of vibrant communities, and Aegis is solely committed to making hospitals stronger so they can serve their communities more effectively. For more information, please visit aegishealth.com.
Founded in 2013, San Francisco and Nashville-based Clariture Health, Inc. is a software-as-a-service, HIPAA-compliant digital healthcare marketing platform that drives targeted patient engagement and acquisition for hospitals, health systems, and outpatient providers. The Clariture digital marketing technology is built to more efficiently and effectively find, engage, and convert net new patients for healthcare providers, adding incremental revenue and increasing service line market share. Clariture’s Enterprise Healthcare Marketing Platform™ integrates directly with online channel ad APIs, giving real-time data for optimization and reporting. This level of channel integration enables Clariture’s hospital & health system customers to enjoy unprecedented digital reach, media optimization, patient acquisition, and real-time reporting, to ultimately maximize return on investment (ROI). For more information, please visit clariturehealth.com.
About Trilliant Health
Trilliant Health is the parent of a group of healthcare technology, data, and marketing companies focused on making hospitals stronger by delivering prescriptions for growth to increase a hospital’s market share. By combining best-in-class software applications with a data integration platform that combines clinical, claims, and patient-generated data, Trilliant Health can deliver market-focused and patient-level intelligence to assist hospitals in finding, retaining and assuming risk for patient populations. For more information, please visit trillianthealth.com.