As published in Nashville Post, January 14, 2014
By Emily Kubis
Brentwood-based price transparency company Healthcare Bluebook announced today it has secured a $7 million strategic investment from local investment firm The Martin Companies.
Launched in 2007, Healthcare Bluebook provides healthcare price transparency tools to consumers, self-insured employers, health plans and third-party administrators. The company plans to use the funding to enhance growth and introduce new services, according to a release.
"We look forward to collaborating with Mr. Martin, The Martin Companies and their affiliate organizations," said Dr. Jeffrey Rice, Healthcare Bluebook's CEO. "They have a unique perspective on what it takes to deliver value and many of their initiatives will complement and reinforce our strategic objectives."
Charlie Martin, principal of The Martin Companies and former Vanguard Health Systems chairman and CEO, will serve as a senior advisor to Healthcare Bluebook. While noting that Healthcare Bluebook has achieved profitability in recent years, Martin said the strategic investment will let the company more quickly connect patients with their providers.
"After striving to bring better value to consumers and healthcare purchasers, I know that price transparency is critical to solving the fundamental issues of value and affordability," Martin said. "We invest in companies that are innovative and game changers."