AS PUBLISHED IN THE NASHVILLE POST, JUN 06, 2017
Local health care growth, marketing companies join forces
New holding company has customer base of 500+ health systems, ASCs
AUTHORS Geert De Lombaerde
Two local companies that work to improve hospitals’ bottom lines are joining forces under a new holding company umbrella that plans to build a broader portfolio.
The leaders of revenue growth strategies firm Aegis and digital marketing venture Clariture say bringing together their companies will lay the foundation for a business that helps hospital executives better find, recruit and keep commercially insured patients. The two are now housed under the Triliant Health brand and led by CEO Hal Andrews, who has been and will continue to lead Aegis. Trilliant starts life with a customer base of more than 500 hospitals, health systems, and ambulatory surgery centers.
“During this time of unprecedented change, hospitals are struggling to find a solution to remain profitable,” Andrews said. “Trilliant Health serves as a launching pad for a growing portfolio of services to make hospitals stronger so they can continue to fulfill their mission and provide high-quality and compassionate care to the communities they serve.”
Clariture CEO Devin Carty will resign that position and become chairman of Trilliant’s board of directors. Carty also is COO of local investment firm Martin Ventures, which has pumped $4.5 million into Clariture. Clariture co-founder Jeff Snyder will become president of the four-year-old company under Trilliant.
“With Aegis’ focus on fostering profitable employer and physician relationships and Clariture’s ability to reach consumers by executing and optimizing service line-based digital marketing campaigns,Trilliant Health is bringing together the perfect portfolio of companies to help healthcare systems grow,” Carty said. “Together, these companies position Trilliant Health to address the myriad of challenges hospitals are facing by providing turn-key solutions that add incremental revenue and increase service line market share.”
Martin Ventures is now the largest shareholder of Trilliant and firm founder Charlie Martin has joined the company’s board.